A Simple Key to Paid Search Success: Tactical Relevance

Tips, Tools & Recs
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Ensure keywords ↔ search terms ↔ landing pages ↔ ad copies are as much aligned as possible.

Example: A user searches “Nike Running Shoes”
:arrow_right: Make sure it triggers the proper Keyword.
:arrow_right: Show a relevant ad like “Nike Shoes On Sale”
:arrow_right: Direct them to a page with all your Nike Running shoes.

Master this alignment, and I believe you’re halfway to winning the game!

2 Likes
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That’s a great fundamental truth indeed. I’m still amazed about how many businesses don’t have alignment between their ad copies and landing pages - makes people bounce immediately as they think they’ve landed in the wrong place.